PROPELLER LOGO DESIGN

This visual identity was designed to reflect Propeller’s mission of driving growth through bold, data-driven marketing.

A new logo and app icon were developed in collaboration with Propeller, a data-driven marketing platform designed specifically for point-of-sale systems like Shopify. True to its name, Propeller’s mission is to propel business owners to the next level.Inspired by the motion and energy of a real propeller, the icon features two intersecting blades that symbolize movement, momentum, and growth. Enhanced by vibrant gradients, the design reflects the bold, tech-forward personality of the brand. The result is a dynamic visual identity that captures Propeller’s drive to power bold, data-driven point-of-sale systems.