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PRINGLES RE-DESIGN
The iconic Pringles can has a new look with this new shaped package. It is comprised of additional inclusive features that make it accessible to all.

This re-design was apart of the PAC Global 2023 competition that allowed participants to create a revolutionary packaging design for the Pringles brand. This package is focused on the inclusive and accessible features such as an additional pull out tray for easy access, additional grip on angled corners, the inclusion of both braille and NaviLens while only using colour blind friendly colours. The packaging is designed for the UK market which only requires one language, English.
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