DEAR WORLD CONCEPT

Tatiana Lassu and I competed in the Dear World redesign competition to refresh the brand identity to reflect what it really means to the community. 

Dear World is a online brand focused on in person community connection through events across Copenhagen and Hamburg. Through events, such as social gatherings, bar nights, and activities like rock climbing, they are bringing together different cultures and communities driving real, person to person connection. Within our redesign, we decided to focus on the idea of connection across distance. This idea resonated itself in the postage stamp. The stamp represents physical intention for connection by sending something real (not digital) across city and country borders. This is the centre of what @dearworldcph does, they drive real world connections. 

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Within our redesign, we decided to focus on the idea of connection across distance. This idea resonated itself in the postage stamp. The stamp represents physical intention for connection by sending something real (not digital) across city and country borders. This is the centre of what Dear World does, they drive real world connections. To further develop the brand identity we incorporated characters interacting the way people do at their events. From serving drinks, to dancing together, the people who make the community are included in the brand identity. 

Encouraging community interaction and continued attendance, we conceptualized the Dear World passport. Attendees receive their own passport with a simple polaroid photo, filling out their country of origin and language(s) information. Each month, Dear World drops a new stamp allowing people to collect them as ‘proof they were there’, representing the opposing side of the proposed slogan ‘we wish you were here’.